More visitors isn't always the answer — often the bigger win is converting more of the traffic you already get. I look at your product pages, cart, and checkout flow to find where visitors drop off, and fix it.
Image/copy hierarchy, trust signals, variant selection friction, and calls to action.
A slow product page loses buyers before they ever see your offer — speed and conversion aren't separate problems.
Unnecessary steps, unclear shipping/tax info, and mobile friction that causes abandonment.
Most Shopify traffic is mobile — layouts that work on desktop often quietly underperform on phones.
Sliders, filters, or forms that don't work as expected quietly cost sales without ever showing up as an "error."
Rebuilding sections in Liquid to support the layout changes a CRO review actually calls for.
Where visitors actually drop off, not where I assume they do.
Specific sections, steps, or interactions creating hesitation or confusion.
Fix the highest-leverage issues first, not everything at once.
Ship the change and track the effect on conversion rate.
Often conversion — it's usually cheaper to convert more of the traffic you already have than to acquire new traffic.
For stores with enough traffic to reach significance, yes. For smaller stores, I prioritize evidence-based changes over formal split testing.